THE CHILL TRAIN: ALL ABOARD 02.11.2024
After a 12-year hiatus, everyone’s favourite beer train is back in time for the Big Game.
We’re kicking off 2024 with BIG news! This year we’ll be running our first-ever bespoke Coors Light ad during the Canadian broadcast of the Big Game on February 11, 2024: But that’s not all, Coors Light is officially bringing back everyone’s favourite beer train, the Coors Light Chill Train, to bring chill across North America and star in the ad.
In 2005, Coors Light’s iconic train made its debut, bringing ‘chill’ across North America. Now, after 12 long years away, it's making its triumphant return - traveling straight from the Rockies to spread good vibes and chill coast to coast.
Starting Thursday, February 1, the Chill Train will leave its chill tracks and a trail of precious cargo in the form of epic prizes as it whips through Vancouver, Calgary and Toronto. Canadians of legal drinking age who find the chill tracks and its frozen wake can enter for a chance to win instant prizes onsite that are sure to deliver Big Game day chill for kick-off. Instant win prizes include Game Day Bundles featuring a 65” TV and $580 prepaid gift card, a Coors Light mini fridge, limited edition Chill Train merch, and more.
Starting January 28, eligible fans over 21 years of age across Canada can enter for a chance to win the ultimate grand prize: a trip to the 2025 Big Game event. Canadians can visit coorslight.ca/thechilltrain for more information and a chance to win.
Until then, get ready for game time and the Chill Train’s arrival by shopping the Chill Train Collection now at coorslight.ca/chilltraincollection.
All Aboard 02.11.2024.
